The week that was or wasn't

I came down with some kind of flu on Friday. I'm delighted to say I managed to hold it together and manage public transport, a walk home and to change my clothes before I fell to pieces.  Lots of crap happened here while I was out and I thank the gods daily for TH and her ability to get things done while I was sleeping off this thing.

I have lots of awesome things I was going to write about, but honestly, if I can manage to get a load of laundry into wash, write this post, pack my work bag and clear out my mail from the weekend, I'm high-fiving myself to bits.

High Five.

Getting through those mails.

Yeah.

Right.

I read most of my mail on my phone. This is not unusual. The average wage slave consumes mail and work information from a mobile device. In fact, they may own more than one, maybe even three and a half.  Hell, I have possession of four right now.

Well, no matter what, I still let things fall through the crack because it is pretty darn hard to keep track of the 100 to 140 mail messages I get a day over five or six accounts.

This is also not an unusual thing. Most of us (wage slaves or not) have more than one mail account. We may read them from one place, but mail comes from a million places and it is getting harder to manage.

Not only do we have mail now, most of use instant message (iMessage, jabber, yammer) or collaboration tools (Slack, HipChat, Lync) within our work groups to communication internally to minimize the interruptions that caused by email threads.

How can we keep track of all this?

I'm not sure we can.  Lots of tools allow you to get organized with all this information - you can set alerts and notifications, defer answering mail, archive messages, set rules within your mail and other good things.

For me, I'm trying to read my mail quickly from my phone, but when I get to my office, I'll triage what I can from my laptop.  I try really hard to keep email at bay by not answering it as it comes in, but in one bulk slug. I pick either push notifications or emails when dealing with collaborative tools - I refuse to double the amount of attention that software commands of my resources. 

When I get home from work, I let it pile up and read it after dinner.

As for the fun email from my other five accounts - that gets read the same way. Triage, bulk and a decent purge through once a week and a lot of unsubscribing.

Unsubscribing is your friend. You will never miss what you didn't know existed.  Trust me.

How do you handle all this information to keep yourself productive and on top of your game?

Happy Saturday

Hope you had a great day.

Converting the Customer - Airbnb - you rock.

Note - This post was written a few months ago for a marketing class. I thought it was worth sharing with a larger audience.  Thanks a million @airbnb and @FourSeasons for making me love you even more and making my colleagues really happy.


I'm not slouch when it comes to social media. I understand the power of the voice of the consumer and how marketing is used to make me want something now or change my behavior for the long run. Sometimes I think social media marketing and outreach is a little like dating - or stalking.  There is a little flirting, then some digging and then a call to action - a proposition.  You are at the mercy of your target.  She may spurn you if you don't get your act together.

June 2013, we went to Hawaii for a few days.  On the way through Honolulu,  I started a conversation with the resort's social media person (we follow each other on Twitter) about National Donut Day.  We bantered back and forth about the lack of donut shops on the island and how sad it would be not to celebrate this event.  Fast forward, three hours and we're sitting by the pool, waiting for lunch and and what should appear with my wrap - a plate of donuts.

The resort's social media manager arranged to make my Donut day.  Yes, I did tweet about it.

Later that month, I engaged in an hour long travel chat on Twitter.  Airbnb asked me what would get me to leave a resort to stay in an Airbnb property. I  replied (jokingly) that until they offered me donut delivery at the pool, it wasn't going to happen.

The following week, I was summoned to our reception area. Two dozen donuts had been delivered to me by @airbnb with a note to the effect - "We can't offer you pool side donuts, but we can bring deliver them to you at your desk" -  Regards,  your friends at Airbnb

Airbnb identified me as someone to convert from a resort going travel savvy consumer to someone who might be willing to try out their service.  They had someone from their Marketing department seek me out on LinkedIn, find out where I was working and to arrange to have two boxes of donuts delivered to my office. Did it impress? Certainly. Did they convert me? Well, not quite.  I downloaded the app and searched for apartments for a few stays I had planned overseas, but have yet to pull the trigger on booking a reservation.  Do I think that if I had a problem with a Airbnb property, I would feel like they are listening? Sure. They went the extra step.

In both cases, the resort and Airbnb, they both went out of their way to flirt (engage), dig a little deeper (look at my profile, my habits, my position), and act in an attempt to win me over with a call to action that took some effort and creativity. Social marketing seems easy to some, but in other cases, it really is about going that extra mile.

Sarah Morris for Longchamp - A pop of color

When I returned from Paris, my colleague asked me how many bags I picked up.

Yup, he knows me well.

Two.

I have a thing for bags - clutches, totes, purses, messenger bags - you name it, I love it.

The latest Longchamp collaboration with Sarah Morris is divine and I highly recommend you go pick one up before they disappear.

Sarah Morris has reimagined the eponymous, yet useful and practical les Pliages range into something new and edgy.  I fell in love when I saw them on the Longchamp site and was delighted to find the range at the rue St. Honoré branch.

I love all the colors and the black handles on the purse and travel bag are a nice change for the tan. The white leather used for the long handled shopping totes looked nice, but given the grubby nature of bus commuting I decided to stay with the black.  

The signature pieces modeled after her painting - "The Eclipse"  would go with everything, but the white background would stain easily. I know others have had luck washing their les Pliages bags and removing stains, so you may want to try that one out.  

Now on to the bags I bought - a handbag and a travel bag which look very similar.

The handbag feels more like a luggage tote - it's exceedingly roomy, maybe a little too roomy.  I could see over filling it and lugging more than you needed around for the day.  The travel bag is your standard "I bought too much on vacation and I need to check my bag" extra bag. 

The only drawback I see to these bags - or the ones I looked at is the white interior of the bags. White is great for finding things, but not so great for keeping clean. 

The hardest thing was picking a color. I loved the green, gray, blue and black.  I finally decided on the royal blue because it coordinates well with my current wardrobe and is vastly different from the tan, black, orange and olive pieces I already own and might brighten up a dull Seattle day.

The boring bits

Pain aux raisins at the Park Hyatt Vendome. These could be my most favorite things in the world. 

In October, I went on a modified Elimination diet. It wasn't easy, but it wasn't the bellyaching bitch fest that most folks seem to discuss on the social networks. Like most things in my life these days, it had a start and stop date. For four weeks, I stopped eating oats, wheat and wheat like products, some fruits and vegetables, sugar, eggs, almonds and dairy from my diet. I did not remove coffee and chocolate from my life because that was going too far, but didn't seek them out either. I felt great for those weeks. I had more energy and not as hungry as I had feared. I tried really hard not to bore people with my elimination diet. I travelled twice during the time and managed okay both times. Sashimi was my friend and I was glad rice and potatoes did not make the hit list.

 I learned that I could live without goat cheese and hemp milk wasn't as crappy tasting as I had feared.

 I added bunch of stuff back to "challenge" my system while I was in France. I felt okay, nothing really awful happened. It wasn't like a sat down and ate an Emmenthal and ham sandwich dipped in beet juice followed by an almond milk chaser. I tried a little of this (bread) with a little of that (grand mariner souffle) and some of this (cheese). The world did not end, I did not start raising funds for my elimination diet video channel and meal planning kit kickstarter. I listened to my body, gauged how I felt after each item was introduced and moved on.

 What I did realize was that I love my boring and predictable food choices and I'm happy to abide by them the 280 days a year I'm at home. I'll try some things when I'm out of my comfort zone, but really I would be much happier in my comfort zone. I could have walked 10 minutes from my hotel and gotten a juice bar experience or I could crossed the Avenue de l'Opera to visit Starbucks and get a soy latte. Instead I decided that my choice would be to skip the smoothie and have fruit instead. I drank more cafes than cappucinos and as TH has pointed out, the tisanes are a far superior to their coffee.

 I'm easing back into my home routine for the next two weeks. I look forward to cooking this weekend and my 3 pm hummus and carrots. It may be boring, but sometimes that is all it takes.

Home again

Now where did I put my orca card?

Expect the expected

Tomorrow is the first time in nearly  20 years I am flying British Airways westbound in Economy.  I'm not complaining, it was of my own choosing.  I wanted to get home fast. I have equipped myself with a good book, earplugs and a chocolate eclair from La Marquis de Laduree. I hope this and a decent cup of coffee at the airport will see me through.

I've flown American Airlines many times in the same class and with long layovers and survived. I've grown accustomed to the declining service, lack of edible food, vastly long layovers and non-personalized attention from my airline of choice. I think that is part of the problem - I have no expectations, I just expect meh service and to be exhausted when I get to Seattle.

I'm moving into new ground here with British Airways, wish me luck.

Plats du Jour

Many small boxes (not of take out), November 2014. 

Sunday is a big day for eating out in Paris.  Families gather to have a lovely lunch out and catch up and tourists look at menus with great hesitation trying to decide whether to venture inside a bistro to get something to eat. Others may wander in to get out the cold or hot or just take a load off.  In all cases, it is nice to take a break and spend the next hour - erm, staring at a screen.

Face it, most of us are guilty of doing this.  You have been pretty darn good all day long.  You may have used your phone to take a few pictures or look up directions, but once you sit down, you are lost.  We are guilty of catching up with Instagram comments, answering work emails from six thousand miles away, or waiting to take a picture of your soup.

The important things is we're sitting down to eat a meal someone else has prepared and more than likely,we're sitting with someone we like/love/respect and we're not paying giving them or the food the attention it or they deserve.

Today I witnessed many tables where both parties were eating and typing at the same time. They weren't sitting at a fast food establishment wolfing down a burger to rush back to their desks.  These were people who were dropping close to 80 bucks per person to eat lunch and they barely spent it interacting with each other or their food.

Why even bother?

I am just as guilty as others, but I am trying really hard to be mindful about this. We have a no phones the table unless the world is ending or the World Series is on. Is it okay to tune in instead of tuning out by shutting out the real world?

Is it okay to just thank the waitstaff who has seated you and brought you food? Is it okay to chew each mouthful of food and be humbled that someone went to the trouble to feed you? 

Watching other's today made me even more determined to stop looking at my phone for entertainment and start paying attention to what is going on around me.

How about you?  Do you have a no-phone/device policy while eating? 

Tuileries, Nov. 2013.

It is lovely to spend the day with the person you love in your favorite city.

Happy Saturday from the City of Lights

See something, Say something

I have learned a lot about myself in the last few years. One thing is that I am much better off confronting a situation that stewing for hours . It is better to face whatever is nagging or bothering me instead of losing sleep or involving others in my web of crankiness.

There is nothing like remembering a trip because of the one shitty thing that happened to you instead of the 300 awesome things which occurred at same time.

"I loved x, but all I can remember was the rude waiter, crappy valet, lack of turn down service or smelly seat opponent." 

Trying to turn this around to - "Greenland was amazing, I even enjoyed the surprise overnight visit to Disko Island thanks to the ferry running aground.  We got to meet some folks we would have never of met and saw way more icebergs because of it".  

So, not everyone has had  the joy of being stranded in Greenland, but I'm thinking all six of you who have read this blog post have gotten a sub-par room in a hotel and have either shut up and unpacked your suitcase or have bitched about the room to someone other than the Front Desk Manager.

Now, I just confront whatever it is that is bothering me - hotel rooms, inadequate service or ferries that run aground. If I get resolution, great. If I don't, I tried and can move on. Moving on is hard, but sometimes it is all you can do.

What about you?

Guilty Pleasures

I'm sitting in the Skyteam Lounge at LAX waiting to board my flight to Paris. It is a really nice lounge, light and airy and spacious.  It is also very quiet, which is very unusual in this day and age.

It is also place with free wifi. I'm working but I'm also doing something else  - I'm catching up on my vapid television watching. I do a lot of that these days.  I have become somewhat of a tv watcher. I'm not proud of it, but instead of reading tattered copies of Redbook at the gym, I'm catching up on British shows and U.S. popular culture in 45 minute chunks.

What is my guilty pleasure? Picking a series and downloading a full season to watch on the trip.  The rest, I'll pick up on netflix or hulu, but spending that 19 bucks for 19 hours of entertainment is my guilty pleasure.

What is yours?

There is nothing more exhausting on than being "on". I have great admiration for folks in sales. 

That is me on stage. 

 

Nm

Please hold questions until the end 

Woo Woo What? and missing your target

Klout, WTF? 

I spend my days wondering if anyone will ever read what I write.

Truthfully, I spend about six minutes wondering if I should hit the share buttons and even posting to Google Plus to see if I can increase my reach. I don't always execute on my intentions because the people I follow or care about are usually on more than one of my networks and I hate bombarding people with the same content or whines.

There are a million places, apps and opportunities for people to share content, but picking the right one is critical to building your audience. Are the folks you engage with the most  on Twitter? Do you love to curate collections and have a million followers on Pinterest? Are your photos envied and emoticoned by more than your best three friends?

Should you pick just one?

I recommend that you and I should spend some time testing hypotheses, measuring reach, and trying different approaches before developing your outreach mix.   I crack up every time I see this ad for Adobe Marketing Cloud.  It is a great example of brands and maybe you, jumping on the latest thing without thinking things through.

Jumping on a bandwagon - Cashing in the Q4 budget and buying some followers. 


Until next time, WOO WOO on or until you mama joins up.

How to dress for success or how to dress yourself successfully

A room with a view, Hyatt Etoile, July 2014.

My life has taken some turns - mostly good.

I have started to dress like a grown-up. Maybe its that I finally feel like I can buy clothes that suit me. It might just be that I work right next to the Nordstrom shoe buyers and I feel like I have to up my game.
Whatever it is, it takes a little more effort that it did before to get out the door and that takes some planning.

I'm going on an eight day trip soon that involves air travel and a bit of driving. I have a short work presentation to a bunch of friendly colleagues who are more casual and then to Paris where I want to look nice and be comfortable. I'm not into wardrobe changes per se, but I could definitely get out of my rut and try a few things.

In my new found love of retail I have learned a few things that I would love to share with you. Here they are.

Always shop for clothes on an empty stomach - you'll look better.

If you can't take someone you trust with you when you go shopping  make sure you model what you bought for them before you rip off the tags.

Try and sit down and cross your legs, bend over, stretch your arms up in your new garments on a full stomach before you rip off any tags.

Cut those tags off, do not rip them.

Always save the receipt and the buttons that come with whatever you bought. You'll need them one day.

Oh, I hate Pinterest, but here is a board that shows you just what I'm thinking of taking.

Do tell me what you think.

nm

First Sunday

                                 515 PM - still light out, embrace it or go south. 

I love the first morning after Daylight Savings Time ends. I love getting up and having an extra hour of the day to do things.

When did we start doing things on Sunday?

Isn't Sunday the day our Protestant forefathers (yes, fathers) decided we needed to rest after a week of toiling? Come to think of it I did toil a little in the garden yesterday. 

Isn't Sunday supposed to be out relaxing, spending time away from devices, and reflecting on the week behind and thinking about the week ahead?

I'm tired of overachieving on Sunday.  I want my Sunday back. 

Maybe next Sunday.  

nm

What's the frequency Kenneth?

                                           Startup Hall - U of Wa. Go there. 

Yup. I'm back.

Life has been pretty decent around here - we're busy with work, family, dogs, gardens and travel.  I miss writing terribly. I start a hundred blog posts in my mind and then I just walk away without scribbling anything down.

I think once I learned about page views, impressions, SEO, SEM, trackbacks and how blogging really worked, I got turned off.

I'm not sure Twitter is my medium, either.

Photography is great. I like the instant gratification of posting an image and getting instant feedback. Who wouldn't? However, there is something lovely about writing out your thoughts and something even better when someone takes the 45 seconds in their day to read what you wrote.

I'm going to try this again.

We'll see how it goes.
nm

The journey can be half the fun

What I did this week

My first ever lightning talk - so much fun

Playing the Lottery

I lost.

I am now stuck going to Paris via Detroit.

Wish me luck.

At least I am getting another 1000 miles for my return flight from Southern California and I get to dump all my work paperwork from this trip.

One day I'll have to tell you all about it.

How I spent the last six weeks

I need a drink.