Communication Breakdown

It was truly a beautiful day even if I was stuck inside for most of it.

Things that just shouldn't happen - telling someone that they are out of a job via a text message.

This happened at the salon I frequent, 7 Salon in downtown Seattle.  It was uber convenient when I worked a block away, now not so much. It was also getting really expensive for just a haircut.  My stylist rates had gone up nearly 20 bucks in one year, so I started to space my cuts out a little further apart because I just couldn't justify that much money every six weeks.

There is a Facebook page to link up stylists with their clients and that is a great use of social networking - connecting people. I'm not sure if I'll end up doing using it, but I'm delighted to see so many stylists connecting with their clients and to see the offers of jobs come in via Facebook  and Reddit.

Getting laid off sucks, getting laid off by phone is hard (trust me), but getting laid off by text is not only tacky, its illegal.

What really saddens me is that the owner of the salon is no slouch in this area.  She comes from a family that has deep roots in the arts and business community. She should have known better.

Now, I'm in the market for a new salon and maybe a new haircut.

Overshare

Because I'm going to Dinner with @uffda111 later tonight, I've decided to be good today 🍅🍏🍇🍆#berkeleylandia

A photo posted by Nazila (@nazilam) on Aug 27, 2015 at 2:02pm PDT

I took myself out to a lovely lunch today at the Cafe at Chez Panisse. It was my first visit since they remodeled and the rooms felt much the same to me, much like eating in a Berkeley home with all the wood, hard benches and the feeling that you are suspended in the trees.

What I did not love about my lunch as listening to the conversation carried on by the ladies lunching next to me.  I was not trying to listen, but the seats are quite close together and I was entertaining myself, so I had a book but not much else to keep me occupied. I suppose I could have live tweeted it like the woman who documented to a couple breaking up on her flight she witnessed in real time.

I heard more about polyps, mammograms, ungrateful and directionless adult children (hmm) and the tribulations of being the spouse of a trial lawyer that I had anticipated when I sat down. Don't get me wrong, I'm sure my conversations would bore you to tears, but I am not likely to discuss my upcoming colonoscopy while dining in a public place, especially when sound travels and we're sitting cheek by jowl.

For me it was also a reminder that polite conversation should avoid politics and polyps, especially while dining in public spaces.

Lunch, by the way was outstanding.

Woo Woo What? and missing your target

Klout, WTF? 

I spend my days wondering if anyone will ever read what I write.

Truthfully, I spend about six minutes wondering if I should hit the share buttons and even posting to Google Plus to see if I can increase my reach. I don't always execute on my intentions because the people I follow or care about are usually on more than one of my networks and I hate bombarding people with the same content or whines.

There are a million places, apps and opportunities for people to share content, but picking the right one is critical to building your audience. Are the folks you engage with the most  on Twitter? Do you love to curate collections and have a million followers on Pinterest? Are your photos envied and emoticoned by more than your best three friends?

Should you pick just one?

I recommend that you and I should spend some time testing hypotheses, measuring reach, and trying different approaches before developing your outreach mix.   I crack up every time I see this ad for Adobe Marketing Cloud.  It is a great example of brands and maybe you, jumping on the latest thing without thinking things through.

Jumping on a bandwagon - Cashing in the Q4 budget and buying some followers. 


Until next time, WOO WOO on or until you mama joins up.

rebranding and thinking

Easter, 2012.

I spend a lot of my day thinking about what I really want to do in terms of my next career move. I do not have an elevator speech at the ready, nor an ignite talk, pecha kucha slide show to show you, and blessedly no haiku. I do know I want to continue learning about social media and its penetration into the realm of science observation and reporting. I am pretty sure I am done being a scientist. I sometimes wonder how many scientists really do science any more. A lot of my friends seem to be managing budgets, programs, writing policy documents and creating power point decks. Very few people have the luxury of getting out into the field and collecting data, getting wet or sitting at the bench waiting for a gel to run out. I have done both. I loved the experience and hated the dread of ambiguous results.

I also had some really interesting fodder to throw out at cocktail parties. Fish poop! Gonads! Big tidal waves!

Is a better mix of/for me to look at my love of science, my understanding of observation platforms and using social media for engagement? I would have to say yes. I am sure to be shot down for some of my ideas and am getting used to dear colleague letter about lack of funding. Each stumbling block just makes me a better grant writer, editor and more confident.

Where does branding come into this? I am not toothpaste, nor an energy drink, but am more concerned these days about how people perceive me. Words are important, as are images and your interactions with colleagues face to face as well as on line. Do people view me as a dog lover, a lover of all things floral, or a potential social media strategist? My twitter handle (@floraandflying) was made up in 2005 when I first started blogging and using flickr for posting pictures. Things have changed now, but do folks only see me by this name? Should I go back to using my real name?

I don't know and right now I am trying to figure this out.

I just hope they read on...

Life and Death 2.0

This evening, I briefly saw a friend of mine at a food blogger event.
She is one of the most ebullient people I know. Tonight she was very distant and standoffish, and definitely not her cheerful self. She excused herself and left early.

Soon after, I sat down at a table with friends and checked my "streams" It was then that I saw a Facebook post mentioning the passing of Kim Ricketts, literary event promoter and genuinely amazing person. I was shocked, not just by the devastating news, but also in the delivery. RIP via Social Media? Do we no longer send black edged cards announcing the passing of family or friends? That is too slow and requires postage. We now do things quickly, instantaneously, and sometimes without thought. Like it or not, life does happen in 140 characters or less - but is it always appropriate?

My memory is filled with the exact place, time and delivery of the news of the death of loved ones. When I was little, I grew to dread the middle of night telephone calls that usually meant that someone back home had died. Later, we would receive telegrams and letters expressing sorrow. It seemed to prolong, yet at the same time soften the blow of loss - 6000 miles and staticky phone lines help, along with a touch of youthful innocence.

Making phone calls to family and friends after the death is also something I have grown accustomed to. After the death of TH's father, I remember sitting with the phone book in my lap making call after call. I hoped that the phone would ring and no one would answer so that I could hang up. I was relieved when I heard a friendly voice would pick up on the other end. The first words are the hardest, and I dread silence on other end - wanting to fill the gaps of comprehension.

I cannot say enough about the grace of my friend who while consuming her own grief and shock, did not announce to the world her mourning and loss. She is a class act.

We all have our ways of processing loss and expressing grief. I did post on my Facebook wall about my shock of her death and my sadness. She was an amazing person that had the knack and gift of building a community of food lovers, chefs and writers. I read others' twitter streams and realize that having an one to many conversation about loss is how they deal with grief. This is something I cannot do well in 140 characters or less, I need more bandwidth.

I will honor Kim by continuing to cherish books and the written word. TH and I will toast her with hot cocoa and wish you all had had the good fortune to have crossed paths with her.

I spent today trying to not care about any sort of social media. I did keep my phone nearby as to see if TH would check in from the frigid north.

She did, late.

Out of boredom, I would hit the twitter icon on the blackberry and then think to myself - do I really care what you are doing? Do you care what I am doing? Why am I following a bunch of people who follow each other, start conversations or make dinner plans that 10000 people follow and don't invite you?

Twitter - The whole concept is voyeuristic and at the same time, disheartening and at times ego deflating. I wonder to myself --am I not a cool kid? Am I not one of the in crowd? Honestly, at the ripe age of 40 something, why do I care about such clique ridden things? Most of these intimate between two people conversations can be held via a email stream that not all of us really need to cc ed. It is my belief that for some,Twitter is now replacing that level of intimacy that most of us have come to cherish - notes passed in the hall, an email check up, and horrors of horrors - picking up the phone and actually talking to someone.

I think I understand why teens are not twittering -- IM works better to have a icon to icon conversation without the rest of the world reading and laughing along.

Why do I give a flying puck?

From an intellectual level and as a person trying to grasp how social media can be used for information dissemination - it is important. If I had a graduate student and a lot of time, I would spend time reading tweet streams of certain groups of people and the ask others to assess what they are really get from 140 characters or less? If I had the strength - I would write an abstract for AAG.

In terms of information dissemination -- news feeds, hurricane advisories, software updates, twitter is fantastic. Case in point, @dooce used twitter this weekend to reach out to her 1 million plus followers for help in locating a missing friend with some mental illness issues who was last seen in the Phoenix area. The police were not willing to start an investigation - but did at the urging of the public. Imagine if we could do the same with Amber Alerts, flood information, severe weather, that is a great use of twitter, what your on the spur of the moment lunch plans - not so much.

So, will I stop twittering, nope, but I will be more likely to keep things to myself and pick up the phone a little more often.