Showing posts with label overshare. Show all posts
Showing posts with label overshare. Show all posts

Thursday, August 27, 2015

Overshare



I took myself out to a lovely lunch today at the Cafe at Chez Panisse. It was my first visit since they remodeled and the rooms felt much the same to me, much like eating in a Berkeley home with all the wood, hard benches and the feeling that you are suspended in the trees.

What I did not love about my lunch as listening to the conversation carried on by the ladies lunching next to me.  I was not trying to listen, but the seats are quite close together and I was entertaining myself, so I had a book but not much else to keep me occupied. I suppose I could have live tweeted it like the woman who documented to a couple breaking up on her flight she witnessed in real time.

I heard more about polyps, mammograms, ungrateful and directionless adult children (hmm) and the tribulations of being the spouse of a trial lawyer that I had anticipated when I sat down. Don't get me wrong, I'm sure my conversations would bore you to tears, but I am not likely to discuss my upcoming colonoscopy while dining in a public place, especially when sound travels and we're sitting cheek by jowl.

For me it was also a reminder that polite conversation should avoid politics and polyps, especially while dining in public spaces.

Lunch, by the way was outstanding.





Tuesday, November 04, 2014

Woo Woo What? and missing your target























Klout, WTF? 

I spend my days wondering if anyone will ever read what I write.

Truthfully, I spend about six minutes wondering if I should hit the share buttons and even posting to Google Plus to see if I can increase my reach. I don't always execute on my intentions because the people I follow or care about are usually on more than one of my networks and I hate bombarding people with the same content or whines.

There are a million places, apps and opportunities for people to share content, but picking the right one is critical to building your audience. Are the folks you engage with the most  on Twitter? Do you love to curate collections and have a million followers on Pinterest? Are your photos envied and emoticoned by more than your best three friends?

Should you pick just one?

I recommend that you and I should spend some time testing hypotheses, measuring reach, and trying different approaches before developing your outreach mix.   I crack up every time I see this ad for Adobe Marketing Cloud.  It is a great example of brands and maybe you, jumping on the latest thing without thinking things through.

Jumping on a bandwagon - Cashing in the Q4 budget and buying some followers. 


Until next time, WOO WOO on or until you mama joins up.