Wednesday, July 11, 2012
I just haven't been myself lately....
This blogging everyday thing is challenging. I am only here once every three days, but I post for Ernest ( paw recognition software in the works), and on banamak.org as well. I feel like I am becoming a content creator par excellence.|Trust me, I have some pretty awesome content when I try. It is hard to keep my voices distinct. I could have Ernest blog about my life (yawn) or cooking (yum) or I could post recipes on Ernest's blog.
I could just chuck the whole thing out the window and start over again.
I get lots of great feedback from my friends, my three admirers and my eight detractors on my content. Some of you are also now starting to post comments and I am trying really hard to engage you by replying to them.
In school, we talked a lot about engagement. I think this is key to building a solid brand and following, and something I should have paid better attention to a while ago.
I love twitter because it throws things out to the universe and usually you get some quick feedback or see if you content goes viral with very simple twitter analytic tools. In my opinion, this is much harder with blog content. With share buttons on blogs or at the end of blog posts, you can all share out my content (please do). But to comment or have a dialogue requires commitment/conversion/a call to action of you, dear reader, to register (no!) or tell me more about yourself (as if I would do anything with that information), in order to engage. In this day and age, this is too much work for the consumer. What would work better for you? I would love for comments, I would love for shares, I would love likes.
I think I'm pretty freaking funny (at times) and have something witty to say (upon occasion) and usually have something worth sharing (more than ever). If you like this content, please send me a sign.
As I learn more and more about how the consumer/reader acts when encountering any sort of marketing/information on the interwebs, I realize how important it is to engage and start conversations. While I am not trying to sell you a toaster/natural supplement/insurance quote, I would love to convert you to a loyal reader and follower of my love of food, commentary on life, social media, travel, and what a six year old basset is really thinking if you let his humans blog for him.
Trust me, this is not an easy thing to write, nor post. I am trying not to grovel, just trying to figure out where to go next.